Introducing new label –– Blackbird, by Soon Lee

Posted on 21 September 2018

Blackbird by Soon Lee began as a mood board to explore the style personality of a Singapore girl. What makes us, us: Our island story, pages filled with beautiful heritage and a place that takes the ‘casual way’ as a cultural way of life. But the most defining element of all, our wild, tropical weathers — sunny, rainy and phenomenally humid — absolutely sets our island tone.

Harking back to the early days, when cottons and soft fabrics were the only thing ladies wore, and outfits were livened up by rich embroidery and wonderfully exciting prints. Blackbird by Soon Lee sets out to showcase this glorious casual-elegance aesthetic and bring a unique air of romance inspired by our south eastern paradise. #blackbirdbysoonlee

Shop the full Blackbird, by Soon Lee collection here.

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