The magic of glamour
Posted on 12 December 2018
What is glamour? What is glamour in the life of a real woman? Our proposal — glamour as an attitude, a philosophy, a way of going about days as beautifully as possible through life’s ups and downs.
When hope and strength are what gets us through, we see glamour and the magic of dressing up as the armour for that inner strength –– to both savour joy in and to battle in. And always, when in doubt, overdress. Because life is too wonderful not to, and so fleeting we ought to.
This December, we’re overjoyed to fulfil our Everyday Glamour promise with a groundbreaking new idea. Come away with us, elevate your every day with beauty, romance and purpose in Soon Lee the label.
The La Vie en Rose Collection –– inspired by the original famed french love song — where lovely, layered ideas of contrasts are infused into our first ever collection.
Going live this Saturday 15 December, 11:00am, expect special, limited weekly new releases conceptualised to produce outstanding glamour for everyday pleasure.