The Dancing Kueh Collaboration
Posted on 04 August 2017
SOON LEE X ONLEWO
In collaboration with home and lifestyle brand ONLEWO, we present a limited edition fashion collection of dresses and blouses that celebrates the Singapore girl. 52 years on, with a more confident, defined idea of who we are and how we look: Modern, assured and glamorously carefree. This is our take on the Singapore girl and how far we have all come.
PRE-ORDER from the collection starting Friday 04 August. Orders close 28 August 2017.
THE SINGAPORE GIRL
Modern, loving, inspired and glamorously carefree. Together with a fashion forward team of creatives, we seek to outline our idea of the Singapore Girl today. Through a design collection that highlights the laidback glamour of the Singaporean woman, and a specially thought out photography series that features beautiful, heritage establishments and architecture in Singapore.
Fashion blogger Andrea Chong headlines the photography series, representing the new millennial Singapore. Photographer Amirul Asyraf expresses a fresh take on nostalgic Singapore. While makeup artist Charmaine Tok applies what she sees as a look distinctive to the Singapore woman: Energetic, strong and feminine, all at once.
With special thanks to Theong Teng Co, a rattan shop that lasted through World War 2 and still stands strong today, and the ever popular, bustling Chin Mee Chin Confectionary.
Introducing THE DANCING KUEH COLLECTION
The collection features a beautiful original print by ONLEWO. An up-and-coming home and lifestyle brand that designs prints iconic to Singapore. The 'Dancing Kueh' print is made up of seven different types of kueh, such as kueh tutu, kueh dada, and ondeh ondeh.
The swingy, voluminous shapes of the collection were designed to convey the Singaporean millennial woman's spirited character.
PRE-ORDER from the limited edition collection here.