We are everyday glamour.

Posted on 23 October 2019


You knew us, now come for our next magic carpet ride.✨ After 12 wonderful years of bringing you the best multilabel finds from the world over, we are very excited to announce a new moment for Soon Lee.

Effortless clothing that make actual glamour possible: A cross between your most reliable casual wear and those super fancy outfits that make you look like a million dollars. It would be like if your fave t-shirt dress and that sexy floral low-back dress had a baby. We don't want you to just clean up nice on special occasions, you deserve to look amazing every single day.

We want to change the way fashion produces. By centering our production model on a preorder format, we literally poll you for what you want. And produce ONLY what you like. This to us is one giant step towards a sustainable fashion production philosophy, significantly reducing wastage in unwanted inventory.

Shop Soon Lee the label

with our newest collection 'Be Right Back' this Friday 25 October.

The first styles go live online at 10:00am. We can't wait!

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