Slowly, but surely.

HERE COMES SPRING, August 2023 – At Soon Lee, our take on slow fashion is executed through a 100% on-demand production model. All new collections and designs are launched on pre-order basis. It takes an average of 2 months to 4 months for our orders to be produced and eventually reach customers.

This pre-order production model allows us the opportunity to produce specific designs/sizes with the closest quantity estimation possible. In this way, we greatly reduce production wastage as every style is produced in spoken-for orders, and most requested-for sizes.

Slowly, but surely. Let's do slow fashion together. 

'Slow Fashion' is an aspect of sustainable fashion and a concept describing the opposite to fast fashion, promoting the idea of intentional, thoughtful and responsible production – and consumption – in the fashion business. 

Preorders for our newest 'Here Comes Spring' launch Friday 18 August, 10:00am online on our website.